As with Search Engine Optimization for webpages and text content, keyword research is an important first step. Prior to optimizing your videos, you will want to obtain a keyword target list. There are however, some difference with regard to how users search for videos vs. website and webpages. Namely, most users include the word “video” when doing a search. Make sure that your keyword list contains several variations with the word video, Examples – car videos, car video, racing video, automotive videos, etc….

The next step after you have generated a keyword list is to take a good look at the video search platforms to see which channels and categories, tags, etc… tend to get the most views, as well as to look at which platforms have the highest performance in views, ratings, etc… You will certainly want to submit your video to multiple sites but you will want to make sure that at the least, you submit your video to the more popular engines.

Well, as you know with keyword research, it is an ongoing process. It is important to pay attention to the feedback, comments, and links to existing related videos to find related keyword terms that you may have missed in your original keyword list.

You will want to encourage readers to submit feedback as studies show that users who provide feedback tend to be more active and easier to convert. In other words, those users that provide feedback, typically are more likely to call, email, visit your site, etc…

If your video is popular in the video SERPs, you get the opportunity to submit fresh content. Many websites make a common mistake by providing the same content again and again. Don’t make your video content to simply repeat what’s already out there, instead, finding a fresh “content space” for your target keyword term.

Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you have a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.

Finally, make sure that you take advantage of the fact that you can brand your video with a watermark logo, text for your URL, and additional information to get users back to your website or business. One of the main points for doing video SEO is to get users back to your destination.

So if you wish to succeed in search engine optimization’s mad frenzy race, video search engine optimization is an incredible new way to get exposure, and you have the opportunity right now, to get in the ground floor.

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This entry was posted on Tuesday, May 6th, 2008 at 1:11 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.