Mona Vie offers a nutritional products that are marketed via a multi level network of independent distributors. The benefits attributed to Mona Vie juice and Active include living longer, having greater energy and reduced aches and pains and, if you are a distributor, making money.

The company is based in Salt Lake City, Utah and was founded by Dallin Larsen. The business plan is hailed by some industry professionals as very generous and the most innovative and lucrative plan ever devised. The plan allows for multiple ways to earn weekly income, listing numerous levels: direct sales, bulk order bonus, first order bonus, star maker bonus and team commissions for a start. If you get that far, the bonuses get more complicated, but supposedly will steadily increase your income.

The Mona Vie juice costs $30 to $40 per 25 ounce bottle and the difference between wholesale and retail prices allows for a mark-up of about 15 percent. Bulk purchases qualify for lower pricing and earn bonus points. Obviously, the idea is to incentive volume purchases and reward those who move a large volume of product.

The recommended dosage of the juice in order to achieve the claimed benefits is one to two ounces twice daily. At that rate, a bottle would last about a week. The key ingredient is acai berry, from the Brazilian Amazon. Acai is considered to be a super-food due to high levels of antioxidants. Other fruits are added to created a juice blend which tastes great to some people.

As with many nutritional supplements, one hears claims that Mona Vie can increase your energy level, reduce joint pain and ward off serious medical conditions such as heart disease, hypertension and so on. Mona Vie does not make aggressive disease prevention claims in their literature so such claims are probably the work of over-zealous distributors. The company literature talks about delivering antioxidants, phytonutrients and glucosamine and esterified fatty acids in certain of their products.

Less that 17 percent of Americans get their daily recommended servings of fruit and produce and 48 percent consume less than one serving a day, so this product could be fulfilling a need for better nutritional habits for most of us.

Mona Vie literature shows that the juice provides 20% of the daily recommended amount of vitamin C per serving and 1% and 3% of sodium and total carbohydrates respectively. The ORAC score which is a measure of antioxidants is not shown. Acai berry is the principal ingredient and it has a high ORAC but that does not necessarily mean that a serving of the juice provides a high dose of antioxidants.

Based on what I had heard about Mona Vie, I expected it to be a complete nutritional product. However, based on the literature, it is primarily an antioxidant product and you have to go elsewhere to get your vitamins, minerals and so on. Considering the high price and narrow coverage, I am not impressed Mona Vie. A liquid supplement product that I use from an MLM company costs only $30 per month delivered and covers all the vitamins, minerals, phytonutrients and antioxidants (2500 ORAC). That beats Mona Vie hands down for value.

Those looking for an antioxidant supplement or business should check out Xocai healthy chocolate with 3582 ORAC value in each square. I suspect that it is easier to sell people on the idea of substituing healthy chocolate for other candy in order to get their antioxidants than getting them add a costly juice.

I think that Mona Vie strengths may lie in marketing and distribution rather than in the value equation when it comes to the product. Consumable products are an advantage when you are trying to build residual income but it is best if the products are value priced. I know of several products that offer better value to the consumer and that raises a red flag in my mind when it comes to Mona Vie.

From a product standpoint, I find the Mona Vie business opportunity to be less desirable than other options due to concerns about the price of the product relative to its limited set of nutritional components. The products are probably of high quality but may be a tough sell in todays economy where more and more people are having to tighten their belt.

On balance, I think that people seeking a home business opportunity can find better alternatives than Mona Vie that will be easier to promote and will have better customer retention.

Popularity: 28% [?]

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!

 |  Email This Post  |  Print It  |  Subscribe to It!
This entry was posted on Friday, May 9th, 2008 at 1:02 am and is filed under Make Money Online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.