Keyword Selection and Placement Tips

A big part of successful search engine marketing is search engine placement (where your web page fall in the search engine results). Keyword selection and placement is a major factor in on page Search engine optimization and search engine marketing but whenever new businesses are trying to get their web page noticed and show up higher in the search engine results pages they often focus just on what there site looks like instead of also utilizing SEO strategies help get there web site to come up in the search engines. Here is one easy ways that you can improve your search engine placement results to increase your web page traffic and your sales.


Keyword selection is very important so choose carefully. Keywords are the driving force behind successful search engine marketing and search engine optimization. Your search engine ranking and ultimately how many people read your website depend on the keywords or key phrases that you choose. So pick carefully. When you’re trying to decide what keyword or key phrase to focus your search engine optimization on you should start with the most basic search term that a person would be likely to use when trying to find a web page about your product or service. So for example if you are selling refrigerator magnets on your website when it’s time to pick the keywords that you want to use for search engine marketing what are the first words that come into your mind? Did you think of words like “kitchen refrigerator magnets” or “funny refrigerator magnets” or even “cartoon refrigerator magnets”? Use those words as your primary keywords because chances are good that if those were the first words that you thought of in relation to your product those will be the first words that other people think of when they are searching for your product. When you are choosing keywords for your search engine marketing campaign always use more than one word. If you only have one keyword then you will get ranked very low on the search engine results page because the search engine spiders will have millions of webpage in their indexes that have that word somewhere in the page. The more specific you can make the keywords or key phrase the more likely it is that your search engine marketing and search engine optimization efforts will pay off and bring in customers that are looking for exactly the product that you are selling.

Make sure that you position your keywords carefully. Using your keywords spread through the page. I suggest using your main keyword phrase in your first and last paragraph of your content. And don’t forget to us them in the headings and in the hidden html meta tags on the page especially the “title tag”. It will make it more likely that the search engine spiders will rank your web page higher than other pages that might have some of the same content but don’t have those keywords or key phrases placed properly on the web page.

Search engine marketing is great because it delivers people who are actively searching for what you have. Unless you employ some search engine optimization strategies like keyword placement, your site may never be found by those who desperately need what you have.


About the Author:



Popularity: 31% [?]

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!


Technorati Tags:

6 Responses to “Keyword Selection and Placement Tips

  • MyAvatars 0.2
    1
    Simon
    June 21st, 2008 07:37

    What’s Your Top 3 Methods To Drive Traffic Online?
    ————————————————————————————————————————
    I have been doing Internet Marketing for about 2 years and I realized there are many ways to drive traffic online. I was wondering what are your top 3 traffic generation methods do you use to drive traffic?

    Here’s my top 3
    1. Joint Venture
    2. Article Marketing
    3. Blogging

    What’s yours care to share?
    ______________
    Simon
    Click Here To Get Your Free Blogging Theme

  • MyAvatars 0.2
    2
    Markku
    June 22nd, 2008 02:00

    Hi Simon,

    And thanks for Your comment

    Yes, I agree with you about those methods…. except one thing.

    And it’s those JV’s you have got number 1 place. For a newbie it is
    almost impossible to get JV partners unless you have something really
    mind blowing product to sell.

    So, with that in my mind I would go for a list like this

    1. Article Marketing
    2. Blogging
    3. Social Bookmarking

    And of course if you are willing to pay for your traffic then maybe
    the fastest way to test drive your product is Pay-Per-Click marketing.

    Regards,
    Markku

  • MyAvatars 0.2
    3
    Scott
    July 23rd, 2008 00:07

    Very rightly said that its a keywords that is the reason behind the traffic generation on your website so it beacomes very essential to choose the keyword very wisely. If the keyword is not chose appropriately it can result in your website never being found by the people searching what you have in your website.

    _____________________________

    Scott
    http://www.ypicnicspot.com

  • MyAvatars 0.2
    4
    Kevin
    December 15th, 2008 01:14

    Making money online is the easiest way to earn money.You can earn money in various method through web.
    1.Blogging
    2.social networking
    3.social marketing

    _____________________________

    Kevin
    http://www.ypinic.com

  • MyAvatars 0.2
    5
    Rachael
    December 15th, 2008 05:31

    There are a lot of people getting involved in online business or web based marketing to supplement their regular jobs or even to replace them altogether. For starters, you have access to a very broad market – anyone in the world with access to the internet can find out about your products or services. Also, there is little to no overhead costs involved in starting a web based business, making it easy for almost anyone to get involved. Online marketing lets you make an income by selling or even just trying to sell someone else’s products and services. The most popular form of online marketing is affiliate marketing.

    ___________________________

    Rachael
    http://megapreneurwealth.com
    Example

  • MyAvatars 0.2
    6
    Kevin
    December 19th, 2008 05:58

    Through blogging people can make money easily. It is easy to start with everyone can do online marketing there are various way for making money online.
    1. Web advertisement
    2. Social networking
    3. Blogging
    4. Link exchange

    ___________________________________

    Kevin
    http://wealth.com
    wealth

What Do You Think?