The people who join your list will buy things from you. That means your list is where all the profits come from. To extract those profits, you need to focus on list building.

The majority of your success on the Internet is due to generating traffic and getting those people to join your list. It’s rather easy to do this. Here’s how…

STEP ONE: Adopt the mindset that list building is the focal point of your business. In other words, put all your effort into getting people to opt in to your list. Everything you do should have this single end in mind.

STEP TWO: Create a lead capture page. All the traffic you generate should be driven to this lead capture page. Which is nothing more than a web page where you advertise a free report, audio, video, mini-course or ezine about a topic your market wants to know more about. I prefer promoting my ezine.

Remeber, your primary purpose is to build your list. So, the next thing you must do is promote the lead capture page. Here are a few good ways to drive traffic…

My favorite ones include: article marketing… ezine advertising… and… reciprocal joint ventures.

Okay. So let’s tackle article marketing. What you do is write up a simple article that is several hundred words long. No more than about 700 words. Include a resource box with a link to your website. People who click on that link will be taken to your lead capture site.

My suggestion is that you write up and submit one to three articles per week. The more the better. Don’t do manual submission because it’s tedious and you won’t reach all the directories. Get some kind of submission service or software to do this for you.

Most ezine take advertising. They are like online newsletters so a lot of them get all their revenue from advertisers. You can place either classified text ads or send out solo emails.

Since you are building a list, use ezine ads to get people to the opt in page. That’s the whole point. The more people you get there the more will opt in and the bigger the list will grow.

The idea behind joint ventures is to leverage someone else’s list. This has to be done in a mutually beneficial way. They promote your lead capture page and free offer and you promote theirs.

Joint ventures work when there is reciprocation. In most cases, you can’t expect a joint venture partner to promote your free offer if you can’t promote something for them in return.

Don’t allow yourself to get sidetracked. On a daily basis, focus your efforts on growing your list. Take some action daily to get people to join your list.

In the next article in this series, we’ll discuss how to make money from your list.

Popularity: 18% [?]

 |  Email This Post  |  Print It  |  Subscribe to It!
This entry was posted on Sunday, June 8th, 2008 at 1:16 am and is filed under Make Money Online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.